Soraya Shaw is an applied organisational neuroscientist and executive advisor, helping leaders and organisations navigate complexity through a deeper understanding of how people think, behave and perform. Through BrainShaw®, she works with C-suite leaders to integrate brain science into strategy, culture and decision-making. With over 20 years’ experience in leadership consultancy and a background working with global brands, Soraya combines commercial insight with neuroscience to unlock performance, resilience and innovation. Her work focuses on building psychologically safe, high-performing cultures that enable individuals and teams to thrive in an increasingly complex world.