Paul Mallaghan is a creative strategist, writer and leader working at the intersection of storytelling, content and emerging technology. As Director and Head of Creative Strategy at Tilt, he leads the development of transformative campaigns and learning experiences for global organisations. With over 20 years’ experience, Paul combines creative thinking with strategic insight to help brands communicate complex ideas in engaging and impactful ways. His work spans content strategy, copywriting and creative direction, with a growing focus on how AI is shaping creativity and communication.