Jake Standing is a Chartered Accountant and business growth advisor with over 15 years’ experience supporting entrepreneurs, business owners and families to achieve sustainable success. As a Business Owner at Plus Accounting, he works closely with clients to deliver accounting, tax and strategic advisory services. His expertise spans business planning, fundraising, financial strategy and building high-performing finance functions. Jake combines hands-on commercial experience with advisory insight, helping organisations scale effectively while maintaining strong financial foundations and long-term value.