Avril Couper is a senior technology leader with extensive experience in solution engineering, enterprise software and technical sales across global organisations. As VP Solution Engineering at Salesforce, she leads high-performing teams focused on helping organisations unlock value through technology and digital transformation. With a career spanning IBM, Acoustic and Salesforce, Avril brings deep expertise in building and scaling technical teams, leading complex programmes and aligning technology solutions to business outcomes. She is also a long-standing trustee and board member, bringing governance and strategic oversight alongside her commercial leadership.